WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). it is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketeers not only the ability to send media rich bulk whatsapp messages to the target audience, but it also has helps digital marketing professional to reach out to a subscriber base of 900 million user (and increasing) who are on whatsapp.
